The 5 best channels for announcing your location — ranked by what actually gets customers to show up.
Why It Matters
Food trucks live and die on one thing that brick-and-mortar restaurants never have to think about: whether their customers know where they are this week. A restaurant at the same address every day can rely on habit and Google Maps alone. A food truck needs to actively communicate its weekly schedule.
The operators who nail this run a multi-channel system. Some channels are passive (Google, apps) and handle new discovery. One channel — SMS — handles the job that actually drives revenue: getting your existing best customers to show up.
Ranked by Effectiveness
Best for: Weekly schedule sent to regulars
Send one text on Sunday or Monday covering your full week's stops — location, hours, and any specials. Open rate: 98%, read within 3 minutes. Use occasional extra texts for big events or noteworthy pop-ups.
Best for driving reliable, repeat revenue from your existing customer base.
Best for: Passive discovery + schedule posts
Keep your profile updated with hours and location. Use the 'Posts' feature to announce your weekly schedule. Customers searching 'food truck near me' find you here.
Critical for new customer discovery. Set it up once and maintain weekly.
Best for: Day-of updates for followers
Stories are ephemeral and get higher reach than feed posts. Post a simple 'We're open at [location] today' story — it takes 30 seconds.
Good supplement to SMS. Algorithm limits reach, but Stories perform better than feed posts.
Best for: Community discovery in specific neighborhoods
Join local neighborhood Facebook groups and post your schedule when you're in their area. Many communities have dedicated 'food in [city]' groups.
Solid for specific neighborhoods. Time-consuming to manage across many groups.
Best for: Passive discovery for app users
Create a profile and update your location. Customers specifically looking for food trucks find you here.
Worth setting up. Audience is smaller than Google or Instagram but high-intent.
SMS Templates
Keep texts short (under 160 characters is one SMS segment), specific, and action-oriented:
Standard location announcement
“Hi {name}! Taco Fuego is at Riverside Park today, 11am–2pm. Come see us! 🌮”
Brewery / event location
“Hi {name}! We're at Copper Barrel Brewing tonight 5–9pm. Best spot in town tonight 👊”
Last-minute / change of location
“Quick update — we moved to Oak Street Lot today (not downtown). Same hours: noon–3pm!”
Weekend schedule
“This weekend: Sat at Eastside Market 9am–1pm, Sun at Highland Brewing 4–8pm. See you out there!”
Pro Tip
Social posts reach maybe 10% of your followers. A text message reaches 100% of your subscribers — and gets read in minutes. VendorLoop makes it simple: set your week's schedule, send one text on Sunday or Monday, and your regulars know exactly where to find you all week.
Learn MoreQR signup, SMS schedule announcements, and a customer list — all in one place.
Learn MoreNo contracts. Cancel anytime.