Free marketing guides, checklists, and tools for farmers market vendors, food truck operators, craft fair sellers, and pop-up shop owners.
Everything for mobile food operators — launching, licensing, marketing your truck, and building a loyal customer base. See how VendorLoop works for food trucks →
Startup & Business
A realistic breakdown of what it costs to start a food truck — truck, permits, commissary, insurance, and working capital.
Read guide FinanceWhat food trucks actually keep after costs — and how top operators increase their margins beyond the industry average.
Read guide RevenueReal revenue ranges for food truck operators by city, format, and schedule — with the variables that move the number most.
Read guideBy State
Permits, licenses, and city-specific tips — all 50 states covered.
Marketing & Growth
SMS Marketing for Food Trucks: The Complete Guide
How to use text message marketing to announce your location, sell out faster, and build a loyal following.
Food Truck Marketing Ideas That Actually Work
Practical tactics ranked by real-world impact — from SMS lists and brewery partnerships to events and Google Business profiles.
Food Truck Customer Retention: How to Build a Loyal Following
The psychology and tactics food truck operators use to keep customers returning week after week.
How to Grow Your Food Truck Following
Discovery strategies, retention tactics, and what to measure — for operators who want more reliable revenue.
How Food Trucks Get Repeat Customers
The system food trucks use to turn first-timers into regulars — including what a customer text list is worth in dollars.
Food Truck Customer Loyalty: How to Turn First-Timers Into Regulars
Why loyalty is harder for mobile businesses and the specific strategies that build a following that shows up consistently.
Permits & Licensing
Schedule & Location Marketing
Find the best spots, parks, and events for your truck.
Best Spots by City
Events & Festivals by State
For farmers market vendors, craft fair sellers, and pop-up shop operators — how to set up, stand out, and keep customers coming back. See how VendorLoop works →
Getting Started
What separates a busy booth from a forgettable one — display, customer engagement, and collecting contacts.
Read guide Getting StartedThe complete guide to getting started as a market vendor — what to sell, where to apply, and how to turn your first event into a regular gig.
Read guide CommunicationHow the best vendors communicate their schedule — and which channels actually work for driving repeat traffic.
Read guide List BuildingProven methods for collecting customer contact info at events — QR codes, sign-up sheets, and what converts best.
Read guideMarketing
SMS Marketing for Farmers Market Vendors: The Complete Guide
How to use text message marketing to build a loyal customer base and fill your booth every market day.
Farmers Market Marketing Ideas That Actually Work
Practical ideas ranked by effort and impact — for getting discovered by new customers and keeping regulars coming back.
Craft Fair Vendor Marketing: How to Stand Out and Sell More
Marketing tactics for craft fair sellers — before, during, and after the event — to maximize every show.
Pop-Up Shop Marketing Tips: Get Customers Before, During & After
How to market your pop-up shop to maximize foot traffic and turn event shoppers into long-term customers.
Text Message Marketing for Small Businesses: Beginner's Guide
Everything a small business owner needs to know about SMS marketing — compliance, best practices, and what to send.
Getting Into Markets
Booth Display & Signage
Customer List & Retention
Making Money & Retention
Tools & Free Resources
Find markets to sell at in your state — booth fees, vendor tips, and what sells best.
Free calculators and utilities built specifically for market vendors and food truck operators.
Side-by-side breakdowns so you can pick the tool that actually fits your business.
VendorLoop gives you the QR code signup, the SMS tool, and the customer list — all in one place built for vendors.
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